How to Create a Social Ad

To create a Social Ad with Factoreal, perform the following steps:

Prerequisite: Your social media pages have to be linked with Factoreal before performing the following steps.

  1. Click Campaigns.
  2. Click Social Ad.
  3. Click Create New Social Ad.
  4. Enter the name of the promotion and click Next.
  5. Choose the platforms where you want to launch this social ad: a) Facebook | b. Instagram.
  6. Click Next.
  7. Choose an objective you wish to accomplish with your ad – a) Link Clicks | b) Page Likes (only applicable for Facebook).
  8. Click Next.
  9. Select an audience for the ad (you will be asked to create one if you don’t have any saved audience). Click Next.
  10. Select the linked Facebook page. Click Next.
  11. Enter a headline.
  12. Describe the ad (this will be visible to your audience).
  13. Pick a CTA button that helps your ad goal (you can also choose to not have a CTA button by selecting No Button).
  14. Upload an image/ video or choose multimedia files available from the library.
  15. Click Next.
  16. Set a date when you want the ad to go live and set a date for the ad to end.
  17. In the cost limit you have – a) Daily limit: so that you can control how much in a day is spent by FB for your ads | b) Total limit: If you don’t want to define a daily limit and let FB use more or less than the average amount per day based on results achieved Choose based on your preference.
  18. Click Next.
  19. Enter an amount that you wish to spend on this ad. Click Next. You can review the ad copy and make edits to it by clicking edit adjacent to the respective sections.
  20. Once you’re done editing click Publish Ad.