4.0 Types of Cookies used
Session Cookies: Session cookies enable the website you are visiting to keep track of your movement from page to page so you don’t get asked for the same information you’ve already given to the site. Cookies allow you to proceed through many pages of a site quickly and easily without having to authenticate or reprocess each new area you visit. These only last for as long as the session (usually the current visit to a website or a browser session).
- Functionality cookies: These cookies allow our Services to remember choices you make, such as: remembering your username, preferences and settings; remembering if you’ve filled in a survey or taken part in a poll or contest or otherwise reacted to something on through the Services, so you’re not asked to do it again; remembering if you’ve used any of our Services before; restricting the number of time you are shown a particular advertisement; remembering your location; and enabling social media components like Facebook or Twitter. The aim of these cookies is to provide you with a more personal experience so that you don’t have to reset your preferences each time you use our Services.
- Analytical/Customization cookies: These cookies collect information about how visitors use and interact with our Services, for instance which pages they go to most often. These cookies also enable us to personalize content and remember your preferences (e.g., your choice of language, country, or region). These cookies help us improve the way our websites work and provide a better, personalized user experience.
- Advertising cookies: These cookies record your visit to our websites, the pages you have visited, and the links you have clicked. They gather information about your browsing habits and remember that you have visited a website. We (and third-party advertising platforms or networks) may use this information to make our websites, content, and advertisements displayed on them more relevant to your interests (this is sometimes called “behavioral” or “targeted” advertising). These types of cookies are also used to limit the number of times you see an advertisement as well as to help measure the effectiveness of advertising campaigns.
- More details on the types of cookies used by Factoreal are given below:
|Cookie Name ||Purpose ||Expiration |
|_ga ||Google Analytics related cookie ||2 yrs |
|_gid ||Google Analytics related cookie ||1 month |
|qtrans_front_language ||Cookie to define the visitor’s language setting ||1 yr |
|visited ||Sets the flag if the visitor has visited the website ||1 month |
|IDE ||Google Ad / Analytics related cookie ||1month |
|_fbp ||Facebook related cookie ||3 months |
|fr ||Facebook related cookie ||3 months |
|BizoID ||Linkedin Ad / Analytics related cookie ||1 month |
|lang ||Linkedin Ad / Analytics cookie to store the visitor’s language preference ||N/A |
|UserMatchHistory ||Linkedin Analytics related cookie ||1 month |
|bcookie ||Linkedin Ad / Analytics related cookie ||2 yrs |
|lidc ||Linkedin Ad / Analytics related cookie ||1 month |
|personalization_id ||Twitter Ad / Analytics related cookie ||2 yrs |
|GPS ||Youtube Ad / Analytics related cookie ||1 month |
|PREF ||Youtube Ad / Analytics related cookie ||1 yr |
|VISITOR_INFO1_LIVE ||Youtube Ad / Analytics related cookie ||6 months |
|YSC ||This cookie is set by YouTube to track views of embedded videos. ||N/A |
4.1 Cookies used for Analytical Purpose
We may use third-party web analytics services on our Services, such as those of Google Analytics. These service providers use the sort of technology described in the Automatically-Collected Information section above to help us analyze how users use the Site, including by noting the third-party website from which you arrive. The information collected by the technology will be disclosed to or collected directly by these service providers, who use the information to evaluate your use of the Site. We also use Google Analytics for certain purposes related to online marketing, as described in the following section.
4.2 Cookies used for Advertisement Purpose
Cookies and other ad technology such as beacons, pixels, and tags help us serve relevant ads to you more effectively. They also help us provide aggregated auditing, research, and reporting for advertisers, understand and improve our service, and know when content has been shown to you.
We do not serve third party advertisements to you while using Factoreal.com. However, we do work with website analytics and advertising partners, including Google Display Network, Facebook, etc. to deliver Factoreal advertisements on third party publisher websites – these partners may set cookies on your computer’s web browser. These cookies allow our partners to recognize your computer so that the ad server can show you Factoreal advertisements elsewhere on the Internet, and so that our analytics software can measure your engagement and interactions while using Factoreal.com. In this way, ad servers may compile anonymous, de-identified information about where you, or others who are using your computer, saw our advertisements, whether or not you interacted with our advertisements, and actions performed on subsequent visits to Factoreal.com. This information allows an ad network to deliver targeted advertisements that they believe will be of most interest to you, and it allows Factoreal to optimize the performance of our advertising campaigns and the usability of our website. In other words, we use analytics data along with data about our online ads that have been shown using the Google Display Network, Facebook for Advertisers, or other online advertising networks. By doing so, we can understand how anonymous users interacted with our website after seeing our ads.
4.3 Third-party Cookies Used
We used trusted partners like Google, Facebook, Linkedin to help us service advertising, who may place cookies on your device. We may pull through content from social networks into our own pages, such as embedded Twitter feeds. The social networks, such as Facebook, Twitter Google, etc. may themselves also put cookies on your machine. This is the same process as if the user logs into Facebook directly, or clicks ‘Like’ on any other website.
We also use Google Analytics on our Services to help us analyze how our Services are used. Google Analytics uses performance cookies to track customer’s interactions. For example, by using cookies, Google can tell us which pages our users view, which are most popular, what time of day our websites are visited, whether visitors have been to our websites before, what website referred the visitor to our websites, and other similar information. All this information is anonymized.
We have little control over these ‘third party’ cookies, so we suggest that you check the respective privacy policies for these external services to help you understand what data these organizations hold about you and what they do with it.
- Facebook: https://www.facebook.com/policy/cookies
- Linkedin: https://www.linkedin.com/legal/cookie-policy
- Linkedin Cookie Tables: https://www.linkedin.com/legal/cookie-table
- Google AdWords: https://support.google.com/adwords/answer/2549116
- Google Analytics: http://www.google.com/analytics/learn/privacy.html.
- Google: https://policies.google.com/privacy
- Twitter: https://help.twitter.com/en/rules-and-policies/twitter-cookies
Our use of Web Beacons
We may also use electronic images known as web beacons on our Services – sometimes called “clear GIFs”, “single-pixel GIFs”, or “web bugs”. Web beacons are used to deliver cookies on our Services, count clicks/users/visitors, and deliver co-branded content or services. We may include web beacons in our promotional e-mail messages or other to determine whether messages have been opened and acted upon.
Factoreal site may also contain web beacons from third parties to help us compile aggregated statistics regarding the effectiveness of our promotional campaigns or other website operations. These web beacons may allow the third parties to set or read cookies on your device.