Build awesome customer experiences through the combined power of Customer Data and Marketing Automation
CDP Vs. MA Vs. Factoreal
Get a 360-degree view of your customers
Ditch the silos and bring your customer data from all the different sources into a unified 360-degree customer profile. Gain access to all the digital touchpoints of customers to get the most from your customer data.
Connect all data sources
Connect to a wide range of systems and data sources across your organization. Simplify and consolidate all of your online, offline, first-, second-, and third-party data sources into a dynamic and connected customer profile.
Profile Data
Real-time interaction data (behavioral, transactional, demographics)
Campaign Data
Product Data
Marketing & Sales Data
Create Data-Driven Smart Segments
Drive engagement and loyalty with intelligent segmentation. Factoreal’s Customer Data Engagement Platform helps identify customer behaviors and enable marketers to better understand customer intent and target relevant messaging to the right segment.
Real-time Personalization
Gather data intelligence in real time to produce consistent, relevant, and personalized experiences. Deliver the right message at the right time, across channels, devices, and interactions.
Dynamic Segments
Go beyond traditional targeting and create more dynamic and sophisticated segments. Use more than 100 out-of-the-box filtering criteria that help you find your most loyal customers, early adopters, churners, and more.
Deliver Data-Powered Omnichannel Experience
Improve your marketing ROI by leveraging a connected customer experience using Factoreal and maximize potential of an omnichannel strategy with data-driven marketing.
Supercharge your Marketing with Machine-Learning
Grow your customers and your business on an intelligent foundation of unified and accurate data.
Leverage a comprehensive set of data to spot patterns in your customers and use that data to kick off campaigns. Our extensive dashboards give you the tools you need to understand your customer data and act on it—all in one place.
