SMS (Short Messaging Service) is an efficient method of marketing and communication for businesses. Similar to email marketing, SMS marketing is the process of using text messages to communicate with customers about valuable information concerning your business. What makes it so impactful is that it is a permission-based marketing channel, which means customers have to give their permission (i.e., opt-in) to reap its benefits. Factoreal has a dedicated SMS marketing suite. Follow this overview to understand the requirements you need to comply to before implementing SMS Marketing.
SMS Consent to Send SMS Campaigns
You need to get explicit consent in order to send SMS communication to contacts. Contacts must opt-in of their own accord before you send them SMS messages. You need to make it clear to the contact that they are consenting to receive SMS communications from you. You should keep a record of consent for future reference.
Note that a contact’s consent applies only to the campaign that they signed up for. You cannot use one consent to cover all types of SMS communications you want to send.
If you do not send SMS within a reasonable time frame after contact consent, you may be required to get consent again before sending any future messages.
How to get Contacts to Opt-In
In order to send SMS messages, your contact must opt-in to receive your messages. You can get opt-in consent through a Factoreal form which collects a contact’s mobile phone number. The form can include a question that asks a contact to confirm if they would like to opt-in to receive SMS text messages for specific SMS campaign types (e.g. notifications, marketing promotions, product updates).
You can then use the default phone form field to collect the mobile phone number of the contact.
SMS STOP Code
All SMS senders are required to include a STOP clause to inform contacts how to unsubscribe from SMS communications. Factoreal automatically adds the STOP clause when it’s not detected.
There are a few actions that need to be taken before you can begin using SMS service on your Factoreal account.
We highly advise you to review ‘region-specific compliance requirements to send SMS’ before you begin.
Configure SMS Settings in Factoreal
Add URLs you don’t want to be shortened in your SMS. These URLs can help subscribers identify your brand.
Whitelist SMS Sender Number
Before whitelisting SMS sender number, make sure you have double opt-in from your subscribers to ensure you have explicit consent from your subscribers to send them SMS messages.
Select the country code and enter your sender number. Once your numbers are approved, you will see Approved status for your SMS numbers.
You can choose to send SMS campaigns to US, India, and Canada regions. Enter your organizational prefix, for example, QP_FAB, this will help subscribers identify your brand. Select an opt-out language. Opt-out gives recipients the option to unsubscribe from receiving SMS messages from your brand.
You can edit the pre-defined responses your subscribers will receive when they message your number with a defined keyword.
Some of the popular pre-defined keywords or triggers are:
Webform SMS Compliance Disclaimer
You can create a disclaimer message to let your recipients know the conditions applicable after signing up to receive messages from you.
You can now start sending SMS campaigns.