Worried about how digital privacy security measures will impact your company’s marketing campaigns? You’re not alone.
We’re all anxious about the brutal realities of data theft, manipulation, and mismanagement today. Data breaches are, after all, on the rise. Between 2014 and 2019, nearly half of all Americans experienced the indignity and often terror of having their personal data compromised.
More than half of all companies — whether intentionally or not — permit their internal staff to have access to more than 1,000 sensitive files. Considering each data breach costs companies an average of $4.24 million, we’re left with the unfortunate conclusion that privacy security must be a crucial concern for any conscientious administrative officer.
But for marketers and small businesses, will the cure be worse than the disease?
Apple’s Latest Privacy Update
In one of many efforts to combat data breach concerns, Apple rolled out a new update in April 2021. Built for its iPhones and iPads, this privacy update disallowed advertisers from tracking users without their consent.
There’s a valid argument to be made that Apple’s new update will protect users from external monitoring while decreasing the chance for such data mining to lead to hacks. But there’s also something to be said about how such a prohibition will make it much more challenging for small businesses, in particular, to understand the trends and needs of their local consumer base.
Just think: no longer able to track their regional client pool, small businesses will also no longer be able to optimize their targeted ads, an essential tool in today’s rapidly-escalating digital interactions between buyers and sellers.
Adapt, Evolve, And Grow
Social media-driven marketing campaigns via such large platforms as Facebook, Instagram, or even Pinterest are primarily based on targeted ads that directly connect businesses to their consumers. But the Apple update is already having a profound impact on both the success rate and financial costs of said campaigns.
Without being able to track consumer trends through their online purchasing journeys, Facebook — for one — can only guarantee the effectiveness of targeted ads through more extensive, individualized research that, of course, ends up meaning higher prices.
What this means for your small business’ marketing strategy is that it may be time to rethink and retool how you engage with customers online.
At last, some good news: you’re also not alone here, either.
Empower Your Strategy with Factoreal
With Factoreal as your reliable life preserver, you’ll be able to weather the storm of today’s tempestuous technological marketplace. Our omnichannel marketing platform allows you to quickly and easily manage all of your campaigns in one place, so nothing falls through the cracks. Plus, Factoreal empowers your ongoing marketing strategy with quantifiable metrics that provide valuable insight into the desires and habits of your customer base.
For some, Apple’s privacy update has proven to be quite the rough patch. But Factoreal is here to put marketing control back into your hands with software solutions that are easy, seamless, and intuitive.
Ready to grow your customer base and boost engagement across the board? Contact us today, and see how Factoreal can help take your marketing strategy to the next and beyond.