Looking for tips to boost your automated marketing efforts? Or perhaps you’ve been eying the potential of automation for your business and are ready to take the plunge. Now that 2022 is underway, there’s never been a better time to prioritize marketing automation and cash in on the latest trends. For starters:
- The market for global marketing automation is estimated to reach $25.1 billion by the end of 2023.
- The professionals love it — 63% of marketing teams are planning to increase their budget for marketing automation in 2022.
- Simplifying your B2C and B2B marketing flows into automatic, repeatable processes means less need for human oversight, providing both convenience and cost-effectiveness.
So if you’re ready to get the most out of your campaigns, here are three marketing automation trends to grow your business in 2022.
1. Omnichannel Marketing
Omnichannel marketing isn’t new, per se, but in 2022 we’re set to see this strategy take over the marketing scene in a big way. With the last few years’ monumental shift of businesses into the online space, companies in all industries have realized that one or two marketing outlets aren’t enough to stay competitive. The market is officially swamped, and it’s important for businesses to maintain a healthy presence across any and all relevant channels.
Note: a keyword there is “relevant.” For omnichannel marketing that delivers the biggest bang for your buck, analyze your audience’s engagement to identify which marketing channels are your best performers. Then you can double down on your efforts in these areas for the best ROI.
Fortunately, tools like the omnichannel platform from Factoreal can make this process easy by giving you access to comprehensive analytics from all of your marketing channels, all in one place. No more hopping from app to app and account to account — with Factoreal, it’s easy to track audience behavior and see where your time is most well spent.
2. Support from AI and Machine Learning
Still think artificial intelligence sounds like something out of a science fiction movie? Think again. Not only are AI and machine learning becoming a staple in modern technologies, but they even have a beneficial role to play in the next generation of marketing automation.
AI and ML have so many potential applications that it would be difficult to list them all. In the realm of marketing, though, one of their biggest advantages has to do with audience insights.
By now, most of us have heard the gospel of personalization and segmentation. Customers don’t like generic messaging anymore, so if you want to create real connections and engagement, you need to understand and appeal to particular consumers. But this presents a challenge: how do you learn enough about your customers to address them as individuals?
Here, machine learning has its chance to shine. With ML-driven analytics from Factoreal, you can quickly synthesize consumer data into dedicated customer dashboards. And because the platform’s built-in AI has the power to continuously monitor and update this data, you’re always working with real-time, actionable intelligence.
3. Conversational Marketing (Including Your Chatbots)
By and large, our society is becoming a lot less formal. Even in business communications, people are beginning to prefer a simple, straightforward way of talking. So if you’re using messaging that’s too stiff, it can create a sense of distance and disconnection between your brand and your potential customers.
How important is a conversational approach? Let’s just put it this way: Forbes tapped it as the future of direct marketing.
While this is applicable across all your campaigns and channels, one particularly important place to implement a conversational style is in any use of chatbots on your website or app. Consumers aren’t interested in holding a long conversation with your robo-help, so make sure customers’ chatbot inquiries are greeted with answers that are quick, concise, and easy to understand. You can even give your chatbot a cute name and profile picture to imbue them with a more welcoming vibe.
Leverage the Hottest Automation Trends with Factoreal
Here’s one more statistic to leave you with: 9 out of 10 marketers regularly use more than one type of marketing automation software. On the one hand, it sounds like a good thing, right? Marketers are clearly getting value from their automation efforts.
But why would you ever need more than one automation platform…unless none of them were ticking all the boxes?
Your marketing deserves better. With Factoreal’s omnichannel marketing platform, you can enjoy full-service features and capabilities to take your campaigns to the next level. From AI insights to complete control over your social media, email, SMS marketing, and beyond, our modern solutions have you covered.
Ready for marketing that will blow the socks off your audience in 2022? Contact Factoreal today, and find out how we can revolutionize your marketing automation!