Customer Segmentation

How Machine Learning Can Help You Leverage Consumer Insights

By January 27, 2022February 1st, 2022No Comments
machine learning

Thirty years ago, marketing was a world of referrals, paper flyers, and — if you had the capital — video and radio ads. But these types of marketing came with limited insights from your overall marketing efforts outside of ROI. 

When Google and Facebook began creating and innovating their platforms, new ways to market and understand your customers emerged. Now, in a world of digital platforms and AI technology, you can track your marketing efforts in hundreds of ways and learn more about your customers than ever before.

In fact, there are now so many sources of customer data that it can be difficult to track and synthesize the information. That’s why, if you aren’t using AI solutions in your marketing efforts, it’s time you started. Here’s how machine learning can help you leverage consumer insights quickly, easily, and to the greatest effect.

Analyze Online Behavior and Adjust Accordingly

What are your customers buying? What are they interested in? Where do they live? These are just a few of the questions many companies ask themselves when designing products and services that will appeal to their customer base.

With AI insights, you can see what your customers are most interested in across channels. Identify what products they think are the most beneficial, what visuals or messaging grabs their attention, and other behavior patterns that you can then apply to your business model to be more successful. For example, with machine learning, you can quickly and easily see where customers are interacting on social media and what engages them the most. This can inform your strategy around marketing content, product promotions, or even R&D for new offerings and services. 

Streamline Analytics for More Meaningful Email Campaigns

Email marketing continues to be the most profitable marketing tool any company can leverage. With an average ROI of $36 for every $1 invested, email has the highest monetary value of any marketing tool. But sending emails alone doesn’t ensure success.

With the power of machine learning to aggregate your email analytics, you can immediately see what consumers are paying attention to, what subject lines and topics they are clicking on, and create offers based on those insights to increase your overall engagement and sales.

Use Demographics to Tailor Products and Messaging

Using machine learning, you can pull valuable demographic information that tells you who your customer is. Through ML-gathered analytics from your social media and other marketing platforms, you can tell what gender and age range your current customers are as well as other important insights. Learn where your customer base lives and even discover their professions. 

With this information, machine learning can build highly personalized client personas that will help you create and tailor your services in the future. Plus, these multiple data points enable your team to segment your audience for targeted marketing campaigns that always hit home.

Find and Establish Keywords to Increase Exposure

Keyword research and implementation is a commonly overlooked advantage of machine learning that can be valuable tools for sourcing new leads and business. With ML-backed keyword research, you’ll be able to harness the power of search engines to appear in relevant search results and be discovered by new customers. The better the keyword research, the more likely you are to appear on the first page of a search engine, an important goal for any business. 

Factoreal’s ML Insights Make Marketing More Effective

At Factoreal, we know that properly implemented machine learning can empower you to easily pull analytics and data from every marketing channel, whether that be email, SEO, blogs, or even social media. That’s why we designed an omnichannel platform that provides all the insights your company needs. With our ML-driven software solutions, you can analyze consumer behavior, patterns, and history to deliver a more valuable product and service to your customers.

Understanding your consumers doesn’t have to be a laborious process. With Factoreal, customer insights are all within your reach! Want to learn more? Head here to learn more about the benefits of our AI capabilities. 

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