Customer SegmentationMarketing Automation Platform

CDP vs. MA: Get the best of both worlds

By January 6, 2022January 13th, 2022No Comments
cdp vs. ma

When it comes to supporting your marketing efforts, it can be difficult and time-consuming to find the right tools for the job. Whether you’re just starting out or trying to level up your marketing game, brand-empowering marketing software can make all the difference.

Two of the most crucial and popular marketing tools are CDP and MA. But what are they, and how can they be used to benefit your business?

What Is CDP?

In marketing, CDP stands for “Customer Data Platform.” These tools are typically designed to collect and aggregate data on your customers, drawing insights from multiple sources where a customer might make contact with your brand. For example, a CDP might pull information about a particular customer’s browsing and engagement from your social media, website, and email campaigns.

A customer data platform creates a thorough profile of each customer, allowing you to segment your audience into many different and specific groups. You can then target these groups with highly personalized campaigns for more efficient and effective marketing.

The value of a CDP to help create engaging marketing is incalculable. However, they don’t do everything.

Your standard customer data platform does exactly what it promises — synthesizes customer data — but doesn’t provide the tools your team needs to put that data into action. Most CDPs don’t include features such as campaign management, marketing automation, or customer journey mapping. And if these features are lacking, you’ll have to pick up the slack with a different tool, such as MA.

What Is MA?

Starting where most customer data platforms leave off, MA stands for “Marketing Automation.” Where CDPs focus on intelligence gathering, marketing automation tools concentrate on campaign implementation.

MA tools generally incorporate features intended to streamline your marketing efforts and make your campaigns more manageable. Scheduling and automation allow your team to work more efficiently while saving time on repetitive tasks. Meanwhile, MA campaign management tools help your brand create unified content and messaging across all channels, guiding potential customers through their purchasing journey from start to finish.

However, like CDPs, pure marketing automation tools have their limitations. Without the data insights of a customer data platform, your campaigns are less targeted, less strategic, and more difficult to develop thoughtfully. So if you want to get the most out of your marketing, you’re stuck having to invest in multiple technologies — that hopefully integrate with one another.

This problem has plagued marketers for years, necessitating incomplete and inconvenient workarounds. Fortunately, there’s now a better way to enjoy all the benefits of customer data, marketing automation, and beyond.

Get the Best of Both Worlds with Factoreal

Tired of marketing “solutions” that underperform? Factoreal has the real solution you’ve been looking for.

With Factoreal’s industry-leading omnichannel marketing platform, you can get the best of both CDP and MA — in a tool that’s not only powerful but also comprehensive, user-friendly, and affordably priced. Create and manage your campaigns across every avenue of marketing, from social media to email and SMS.

Factoreal combines the efficient management of marketing automation with the invaluable data insights of a customer data platform, so you can conceive and execute your campaigns all in one place. Finally, the search is over. Just contact Factoreal today to find out how we can revolutionize your marketing efforts unlike ever before!

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